Thursday, 6 August 2015

5 Ways to Strategize the Food Product Pricing






                        Thinking about how to price your Food product, but aren’t sure where to start?

Do not attempt to do it until you are 100% confidence on the product strategy. One of the reasons that so many people do wrong pricing is because they fssai consulant did not properly  strategize it out.



Higher value Same pricing:-
Do market research and understand your competitor pricing. With this data in-hand, either develops a product with lot more features and charges more, or develop the same quality product and price it lower.



High Quality higher pricing:-
High price can provide a sense of “high quality” since people have a deep rooted notion that higher the price, better the quality. If you price high, be prepared to deliver what your customer expects to get



Low Quality Lower pricing
Similar to point #2, a lower price can indicate inferior quality. The best way is to charge higher prices by providing more value to your customer.



Perceived value higher pricing
Price of a product is directly proportional to “perceived value”. Food consultants in Bangalore,If you can make you product seem superior to your competitor, you can charge a premium over your competitor.



Higher brand value higher pricing
Price is again proportional to perceived brand value dairy consultant,. If you have a brand value attached to your product, people will more readily pay a higher price for your products or service


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